NIKE x SLAM JAM x Ho99o9 campaign.

Slam Jam and Nike teamed up for the Class of ‘77 project, commissioning CWP for top-to-bottom art direction, spatial design, documentary film direction/production and public deployment/activation.

On November 28th Slam Jam celebrated the journey at Milan’s Spazio Maiocchi by presenting CWP’s exclusive short film featuring North American band Ho99o9. The screening happened in a tailor-made setup inspired by the iconic Los Angeles River, embellished with our graphic treatments and hosted Italian artist Katatonic Silentio for a live performance.

Project directed by CommonWealthProjects